Understanding Customer Needs - Sample Lecture (On-Demand)

The M.Sc. in Management and Engineering in Technology, Innovation, Marketing, and Entrepreneurship is an interdisciplinary program at the intersection of management and technology. It provides a comprehensive management education and offers elective courses that cover the latest technological developments.

During this recording of the sample lecture titled "Understanding Customer Needs," participants will gain practical insights into the program's teaching approach. Using real-world examples, the session will explore why many new products fail to achieve market success and highlight the importance of identifying unmet or underserved customer needs. The lecture demonstrates how customer insights can be translated into clear value propositions and leveraged for a sustainable competitive advantage.

Watch the recording of this online event to experience the program's practice-oriented learning environment and gain an authentic impression of its academic approach and content.