The LinkedIn Insight Tag allows us to gather data about visits to our website, including the URL, referrer URL, IP address, device and browser properties, time stamp and pages viewed. This data is encrypted and then anonymised within seven days, and the anonymised data is deleted within 90 days. LinkedIn does not share personal data with us, it only provides summary reports about the website target group and ad performance. LinkedIn also provides a retargeting service for website visitors that allows us to use this data to show targeted adverts outside our website without identifying the member. LinkedIn members can manage the use of their personal data for advertising purposes in their account settings.
a) Purpose of data processing
The LinkedIn Insight Tag is used for the purpose of compiling detailed campaign reports and gathering information about visitors to our website, and thereby for the purpose of our advertising and marketing interests. As a customer of LinkedIn marketing solutions, we use the LinkedIn Insight Tag in order to track conversions, to carry out retargeting of our website visitors and to gather additional information about the LinkedIn members who see our adverts.
b) Legal basis for data processing
The legal basis for the processing of personal data is Article 6 Paragraph 1 Point f GDPR, that is a legitimate interest on our part. Our legitimate interest in this regard rests on the purposes outlined above.
c) Duration of storage
The data is encrypted, and then anonymised within seven days, and the anonymised data is deleted within 90 days.
d) Objection and deletion options / Opt-out
If you are a LinkedIn member and do not want LinkedIn to gather data about you via our website and link that data to LinkedIn data relating to your membership, you will need to log out of LinkedIn before you visit our website. As another option please refer to the LinkedIn Opt-Out.