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MBA Info Session & Sample Lecture - "Pricing for Information Goods" (On-Demand)

What makes the Full-Time MBA in Digitalization & Industrial Change at RWTH Business School stand out – and is it the right fit for you? In this on-demand session, you'll get an exclusive, in-depth look at one of Germany's most distinctive MBA programs for technology-driven professionals aspiring to leadership in industrial companies.

The session features a personal appearance by the academic director of the Full-Time MBA, Prof. Dr. Oliver Lorz, who gives a sample lecture on "Pricing for Information Goods" – exploring pricing strategies for digitally delivered goods and how fundamental economic concepts help firms determine optimal pricing across different market settings. A rare opportunity to experience the academic rigor of the program before you even apply.

What you'll take away from this recording:

  • What sets the Full-Time MBA in Digitalization & Industrial Change apart from other MBA programs
  • Why the program is particularly well-suited for technology enthusiasts with management ambitions
  • A first-hand taste of the academic experience through Prof. Dr. Lorz's sample lecture

Watch the session on demand – free, and available now.

Event Details

  • Date: Aug 31, 2026
  • Time:
  • Location:Zoom Recording
Watch Recording

Host

Prof. Dr. Oliver Lorz

Head of the Department of International Economics RWTH Aachen University
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