Brand power as (co-)innovation asset: opportunities, pitfalls, learnings
edding stands for power of expression and is one of Germany’s top brands. At the same time the medium-sized, family-owned company faces the challenge ...
“Innovative Tuesday” is a networking format between the local economy, researchers and students in the field of innovation. On a Tuesday evening a month we welcome all those interested in innovation and innovation management at RWTH Aachen Campus or online. We are looking for exciting discussions with speakers from business and science on various aspects of the topic of technology and innovation management. All events will be held in English to promote the exchange even beyond the national border and involve the students of RWTH Business School.
UPCOMING EVENTSNext Innovative Tuesdays
Past EventsHighlights
Jungheinrich AG
Faster Horses - Synchronising technology push and market pull activities” by Lydia Schneider
Microsoft
"Using open innovation and innovative digital technologies to drive digital transformation in mobility” by Mario Ortegón-Cabrera
Babor Beauty Group
"Innovating beauty – How to create a progressive setup within a family-driven business”, by Benjamin Menzel
Ford Research Advanced Engineering
"Understanding future opportunities – how Ford’s Research and Innovation Center Aachen deals with this challenge to deliver digital experience” by Dr. Alexandra Holz and Walter Pijls
Accenture Research
"Technology at the core of innovation?" by Dr. Svenja Falk and Dr. Karin Walczyk
RWTH Innovation Factory GmbH
“What defines the right ecosystem for disruptive innovations?” by Dr. Casimir Ortlieb
QIAGEN
"Creating a digital ecosystem for the life sciences industry" by Dr. Thorsten Harzer
oculavis GmbH
“Augmented Reality. Hype or Hope?” by Martin Plutz
Partners & HostsPeople Involved
The Innovative Tuesday networking event format is a cooperation project of RWTH Business School, IHK (Chamber of Industry and Commerce) Aachen and Research Area Technology, Innovation, Marketing and Entrepreneurship of RWTH Aachen University. We are grateful to the hosts of the events: Prof. Dr. Frank Piller, Prof. Dr. Stefanie Paluch und Patrick Pollo.
