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Info Session and Sample Lecture - "Pricing for Information Goods" (On-Demand)

The Full-Time MBA Digitalization & Industrial Change at RWTH Business School is the ideal foundation for anyone aspiring to a management position in an industrial company. In the recording, you will learn what sets our study program apart from others and why it is particularly suitable for all technology enthusiasts.

On top you will get the exclusive opportunity to meet the academic director of the Full-Time MBA, Prof. Dr. Oliver Lorz personally and listen to his recording of the sample lecture „Pricing for Information Goods". He will discuss pricing strategies for goods that can be delivered online and show how fundamental economic concepts can be applied to characterize these goods in order to understand how firms set optimal prices in various settings.

Don’t miss this great opportunity to experience your ideal study firsthand!

Event Details

  • Date: Jun 15, 2024 - Jun 30, 2024
  • Time:
  • Location:On-Demand
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