MSM Module Week Recap - "Innovation Management" experience in Aachen

Last week, we were honoured to welcome 30 students of MSM Maastricht School of Management. They visited a module focused on innovation management, led by Prof. Dr. David Antons from RWTH Aachen University, Prof. Dr. Steffen Strese from TU Dortmund, Prof. Dr. Vera Blazevic, visiting professor at RWTH Aachen University, and Dr. Andrea Zehetner, patent attorney running her own law firm.

Author: RWTH Business School
Published: 04.12.2018
group photo of a class

The theoretical insights were enriched by a fascinating visit of the new Industry 4.0 plant in Aachen Rothe Erde of e.GO Mobile AG, a manufacturer of electric vehicles. With regard to the subject of the module week, Olaf Wendt, Head of Marketing at e.Go, described e.Go’s approach with focus on innovation. Additionally, the participants visited the demonstration factory, a central component of the Smart Logistics cluster on the RWTH Aachen Campus. Its goal is the close integration of practice, research and further education. During both visits, the students from Maastricht had the chance to experience Industry 4.0 live at first hand.

Of course, there was also time for sightseeing. During a city tour in the evening the participants got to know Aachen a little better and enjoyed some typical German food afterwards.

Finally, the presentation of the certificates and a toast with champagne were a joyful conclusion of an exciting week in Aachen.

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