Brand power as (co-)innovation asset: opportunities, pitfalls, learnings
edding stands for power of expression and is one of Germany’s top brands. At the same time the medium-sized, family-owned company faces the challenge to get ahead of disruption in its core markets through innovation. How can a brand become a central asset for (co-)innovation and which pitfalls are to consider and overcome?
- Datum: 24.10.2023
- Uhrzeit: 18:00 - 19:30 (MEZ)
- Ort:online via Zoom
Dr. Vanessa Loreto
Director Group Strategy & Project Management