Brand power as (co-)innovation asset: opportunities, pitfalls, learnings

edding stands for power of expression and is one of Germany’s top brands. At the same time the medium-sized, family-owned company faces the challenge to get ahead of disruption in its core markets through innovation. How can a brand become a central asset for (co-)innovation and which pitfalls are to consider and overcome?

Event Details

  • Datum: 24.10.2023
  • Uhrzeit: 18:00 - 19:30 (MESZ)
  • Ort:online via Zoom
Sign up now

Speaker

Dr. Vanessa Loreto

Director Group Strategy & Project Management

edding AG

portrait von einer frau im anzug

Ähnliche Events

Technologie managen: EMBA Info-Session

Überwinden Sie mit dem Executive MBA Technology Management disziplinäre Grenzen und lernen Sie, technologische Erkenntnisse in wirtschaftliche Fragest...

Electrifying the Giants: The Uncertain Road to Decarbonizing Heavy Transport – Is Innovation Our Final Frontier?

Very slowly and hesitantly, the established OEMs are coming onto the market with the first fully electric heavy-duty tractor units with still disappoi...

Career Day 2024

Der Career Day bietet eine Mischung aus Karrieremesse, Workshops und Bewerbungssupport, exklusiv für Studierende der RWTH Business School. Eine Teilna...

Part-Time Master's in Management & Engineering: Course Structure & Study-Work-Life Balance with Student Insights

Discover the secrets to balancing work, life, and study in this info-session! We will explore course organization strategies within the curriculum of ...

Meet Janina - M.Sc. Management & Engineering (Teilzeit/ berufsbegleitend)

Janina Malmus ist Junior System Engineer / Junior Technical Project Manager bei ESG Elektroniksystem- und Logistik GmbH. Im Oktober 2022 begann sie da...