Brand power as (co-)innovation asset: opportunities, pitfalls, learnings

edding stands for power of expression and is one of Germany’s top brands. At the same time the medium-sized, family-owned company faces the challenge to get ahead of disruption in its core markets through innovation. How can a brand become a central asset for (co-)innovation and which pitfalls are to consider and overcome?

Event Details

Date: Oct 24, 2023
Time: 6:00 PM - 7:30 PM (GMT+1)
Location:online via Zoom

Speaker

Dr. Vanessa Loreto

Director Group Strategy & Project Management

edding AG

Upcoming events

Innovative Tuesday

12.12.2023

The world is not enough

It's a fact: Since 1970, mankind has consumed more natural resources than the earth can reproduce each year. GEA is one of the largest suppliers of fo...

Info-Session

14.12.2023

Understanding Customer Needs - Sample Lecture

The M.Sc. Management & Engineering in Technology, Innovation, Marketing & Entrepreneurship is an interdisciplinary program designed at the int...

On-Demand

01.01.2024

Info-Session M.Sc. Sustainability Management (On-Demand)

The importance of sustainability and environmental management will grow strongly in the coming decades. For this reason, we have introduced the new ma...