Brand power as (co-)innovation asset: opportunities, pitfalls, learnings

edding stands for power of expression and is one of Germany’s top brands. At the same time the medium-sized, family-owned company faces the challenge to get ahead of disruption in its core markets through innovation. How can a brand become a central asset for (co-)innovation and which pitfalls are to consider and overcome?

Event Details

  • Date: Oct 24, 2023
  • Time: 6:00 PM - 7:30 PM (GMT+1)
  • Location:online via Zoom
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Dr. Vanessa Loreto

Director Group Strategy & Project Management

edding AG

portrait of a woman in a suit

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