Next generation sales @QIAGEN: Creating an experience beyond Amazon
09 July 2019
INC Invention Center, Campus-Boulevard 30, 52074 Aachen
Dr. Thorsten Harzer
Head of Digital Accelerator
Using digital technologies, we have overcome the dichotomy of offline vs. online sales in B2B and created a fully customer centric sales approach at QIAGEN by offering more customized features, more personalized experiences and more relevant content. In the next wave, we aim at supercharging sales productivity by directing the activity of our sales force to the right customer at the right time with the right information, by utilizing Artificial Intelligence (AI).