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Faster Horses – Synchronising technology push and market pull activities

We are all aware how crucial it is to center our innovation activities around our customers. But how can we find the right mix between listening to our customers to fulfil their actual needs on the one hand and at the same time coming up with unique selling propositions they are not even aware of needing yet? We will discuss about how Jungheinrich integrates both elements into the innovation front-end process and which challenges need to be faced along the journey.


May 16, 2023


Start: 6:00 PM (CEST)


Online via Zoom


Lydia Schneider
Innovation Manager
Jungheinrich AG

About Innovative Tuesday

„Innovative Tuesday“ is a networking format between the local economy, researchers and students in the field of innovation. On a Tuesday evening a month we welcome all those interested in innovation and innovation management online via Zoom or at the INC Invention Center auf dem RWTH Aachen Campus. We are looking for exciting discussions with speakers from business and science as well as other participants from the region of Aachen on various aspects of the topic of technology and innovation management. All events are held in English to promote the exchange even beyond the national border and involve the students of RWTH Business School.

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