Innovating beyond current customers & markets – The work of the ZEISS Innovation Hubs
Understanding customer needs is crucial for companies to survive. Innovation methods such as Design Thinking have centred around developing the right solutions to a relevant customer problem. But what if technological disruptions create completely new markets with unknown customers and customer needs? In this presentation, we will share our approach to “DeepTech-inspired” innovation at the ZEISS Innovation Hubs.
Event Details
- Date: Dec 3, 2024
- Time: 6:00 PM - 7:30 PM (GMT+2)
- Location:Online via Zoom
Speaker
Dr. Fanny Seus
Head of Research & Innovation
ZEISS Innovation Hub Dresden