Packaging Innovation at Henkel Consumer Brands - Innovation Strategy in the Context of Business Transformation

In fast moving consumer goods business, like Henkel is acting in, innovation in packaging is often driven by technology. But how can we make it consumer relevant and attractive for the brands? How can we translate it into meaningful product propositions and steer the buy-in of decision makers? And all of that in an environment of change? This presentation will let you have a glimpse how the Packaging team at Henkel Consumer Brands is dealing with innovation and how it has been affected by a huge re-structuring of formerly two separate business units that are now united in Henkel Comsumer Brands.

Event Details

  • Datum: 16.04.2024
  • Uhrzeit: 18:00 - 20:30 (MESZ)
  • Ort:Centre Charlemagne
Register now!

Speaker

Katja Gerhards

Head of Design & Predictive Modelling

Center of Excellence Packaging

Consumer Brands

Henkel AG & Co. KGaA Düsseldorf

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